Marketing, Business Coaching & Consulting

The primary concept that ties everything that we do together is our consultative approach. We are marketing consultants first, and our goal is to correctly diagnose the challenges you’re experiencing, and fit you with the appropriate solution that will help you to get the results you’re looking for. As marketing consultants, we coach our clients on helping them to reach their dreams.

We help with business start ups, entrepreneur challenges, ideas, questions, and so much more. Our clients rely on us for marketing everything from starting their businesses to selling them, and all things in between.

As your dedicated marketing resource, the most common request that we receive is for us to become a partner. Small businesses and medium-sized businesses need a partner to help them to accomplish their goals with marketing and business growth. With the right expertise, you are much more likely to reach your goals. We expertly guide people along their journey.

The Importance of a Marketing Plan

A marketing plan is a living blueprint, lining up your marketing and business goals with plans of action for each, all guided by an overarching strategy. After agreeing to a marketing proposal, the next step with a firm should always be a marketing plan.

How do you know you’ve got a good marketing plan? Ask questions. Not only should a marketing agency be researching your brand and external influences, but they should also be asking you about your business and its marketing. Want to do Facebook? Why? Only by asking questions like this can we find the actual needs of your business and the right solution.

What’s Your Marketing Strategy?

Remember how we talked about a marketing plan being a living thing? It has to be. The world is forever changing, and your marketing has to change with it. A good plan and agency can adapt to the changing landscape of your marketing in a variety of ways:

• New Business Priorities: Designing a new product or working on opening a new location? Your plan can adapt to focus on your new projects to make sure they shine.
• Changes on Platforms & Technologies: New changes to tools (for example, social media), can provide you an edge over your competition, but only if you act on them quickly, and properly.
• Branding and Reputation: Need help to locate and address brand and reputation issues? We can help not only locate the source of the issues, but also help manage your reviews.

A marketing plan and an adaptive strategy are what separates a great marketing company from a good one.

Contact us, and we’ll help you take your marketing – and business – to a whole new level.

SOCIAL MEDIA MARKETING

Social media is a hotbed of opportunity. It’s great for attracting new customers. It’s also ideal for creating deeper loyalty within an established customer base and sparking conversation around the brand. Best of all, social media marketing is a brilliant way to drive sales.

These are your main Social Media Marketing tools: Facebook, Instagram, LinkedIn and Twitter. Furthermore, we can offer services for Youtube, Pinterest and more Social Media Platforms.

The uses for social media marketing are broad and varied. Beyond boosting sales, did you know that you can also use it for public relations, brand expansion, event marketing, and even search engine marketing? There are so many different applications for social media, that fit so many different businesses.

The Businesses Best Suited for Social Media

Social media marketing can be used for any business. However, the plan will vary each time. For example, a restaurant will rely heavily on Facebook and Instagram in a true social sense.

The restaurant will successfully drive business and event attendance through conversation and strong visuals.

In another example, a product manufacturer can use the same tools plus LinkedIn to connect with end-users of their products and create demand. Further, they can inspire new conversations to travel up the chain of command, and create nationwide market awareness for their product.

Unsurprisingly, there is no one-size-fits-all solution, but the social media marketing experts at Ingenious Codes are on your side.

Every nuance of your business must be taken into careful consideration, from picking platforms to building budgets. We will help you to create a strategy that will perform.

Social Media Marketing: It Works

Social media is effective because it embodies the world’s best marketing: word-of-mouth. At the end of the day, people trust peer recommendations, and they always have. No matter what your business is, we would love to talk with you about social media marketing and how you can use it best.